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Presenting Fresh Cream Records, a new European house music label created by the DJ/producer quartet of Marco Rea, Rudy Vicari, Steeve Mask, and Thomas De Lorenzo. The label is readying an ambitious 2012 schedule of deep house, nu-disco, and tech-influenced releases, led by this debut single from DJ veteran Steeve Mask collaborating with the impressive Parisian singer Adama. "Sweet Romance" is a fine, mid-tempo dancefloor groover equally comfortable on club speakers or radio broadcasts. Its eighties-style bass riff, superb vocal hook, and nu-disco synth bounce is certain to grab the attention of even the most jaded dance music fans.
The single also naturally features more underground interpretations, led by a driving remix dub from The Bulletz. Compirsed of Thomas de Lorenzo and Steeve Mask, The Bulletz have honed their remix chops with recent reworks for J-Jay, Atjazz, and New Mondo's big track "I Want Cha" (with Lisa Shaw). Their mix of "Sweet Romance" bears down on the deepness, with a slinky late night rhythm, low frequency stabs, M1 bass, and a delicious mid-point breakdown. On his own, Thomas De Lorenzo, known for his acclaimed recent release on Gooseneck and "No Place Like Home" for Defected, is up next with an evocative 'ReSoul' of "Sweet Romance." Highlighting Adama's smooth vocal track, De Lorenzo fashions it around calm piano chords, pulsating mid-tempo beats, and a steady, bold bass line to push the speaker cones.
Completing the trio of mixes are Italian DJs Marco Rea & Rudy with a tech-house oriented dub that is tailor-made for a dark, after-hours affair. An ominously throbbing low end corrals the energetic stabs, vocal cut-ups, and percolating percussion into an effective deep and tech-flavored addition to the DJ's late night arsenal. All of this makes for quite an impressive debut release for the promising Fresh Cream Records. Stay tuned for more.